Ethnographic research and cross-cultural UX in Southern Italy

Uncovering opportunities for digital innovation through field research

I cannot think of anything more exciting for a researcher than the moment you finally leave the lab and bring your research skills to the field. UX researchers these days deal heavily with software and digital product testing, but there is only so much you can learn about your users in an artificial lab setting. Some of us are lucky enough to work in an industry — e.g. the travel and mobility industry — in…